about us
We launched Public Alignment Communication, a certified minority and women business enterprise, in 2016 with the goal of becoming trusted advisors to our clients and experts in their issues as we navigate complex projects with their constituents, together. Our approach is shaped by decades of experience using research and audience insights to inform messaging and issue-based education campaigns.
Whether it’s community development, emergency services, education, infrastructure, health, or housing, you’d be hard-pressed to find an issue we haven’t worked on.
Our well-rounded team has experience in the following sectors: special districts, local and state government, community nonprofits, foundations, member-based advocacy organizations, academia, and the private sector. And we have established relationships with professional designers, developers, and print/mail houses to ensure the highest quality production and delivery.
meet our team
Bryan-David has over twenty years of experience strategizing and creating positive transformation for people, places, and communities. He has developed successful approaches to work with diverse populations, grow public support, and pass ballot initiatives. He loves tough issues, coming up with strategic solutions, and making a positive impact. Bryan-David is bilingual and earned a double B.A. from CU Boulder and an M.A. from The George Washington University on a full scholarship. He is a 2nd-generation Coloradan on his father’s side and Colombian on his mother’s side. He has two amazing daughters, loves all things outdoors, and resides in Denver.
Sara O’Keefe has over 22 years of experience developing and implementing communication and outreach strategies that engage communities and stakeholders in critical social, economic, and policy discussions and decisions. She is an expert in positioning and message strategy and has led such efforts for multi-million dollar education and policy campaigns. Her clients look to her for thoughtful advice on relating to and communicating with their constituents and stakeholders in the most effective way. Sara holds a master’s degree in political science with an emphasis in state and local policy from the University of Colorado – Denver.
Marisela Calderón has over seven years of experience developing and implementing marketing and communication campaigns. Her diverse background spans branding, digital campaigns, social media, content strategy, and community relations. Marisela previously worked for a fast-growing start-up, where she crafted the company's brand and led grassroots campaigns engaging with local communities. Marisela's passion lies in helping organizations communicate their story, reach their objectives, and make an impact. Marisela holds a master's in marketing and public relations from the University of Denver.
Bryan-David has over 22 years of experience in strategic advocacy, local government, and public engagement. He has managed campaigns, organized coalitions, and developed strategies for clients leading to successful ballot initiatives, policy changes, increased public support, and approvals for community development and infrastructure projects. He loves providing effective strategies, creative ideas, and community engagement support to make positive change! Bryan-David holds a master’s degree in international affairs with an emphasis on conflict resolution and development from the George Washington University.
Sara O’Keefe has over 22 years of experience developing and implementing communication and outreach strategies that engage communities and stakeholders in critical social, economic, and policy discussions and decisions. She is an expert in positioning strategy and messaging prioritization and has led such efforts for statewide and multi-million dollar education and policy campaigns. Her clients look to her for thoughtful and grounded advice on relating to and communicating with their constituents and stakeholders in the most effective and authentic way. Sara holds a master’s degree in political science with an emphasis in state and local policy from the University of Colorado – Denver.
Marisela Calderón has over seven years of experience developing and implementing marketing and communication campaigns. Her diverse background spans branding, digital campaigns, social media, content strategy, and community relations. Marisela previously worked for a fast-growing start-up, where she crafted the company's brand and led grassroots campaigns engaging with local communities. Marisela's passion lies in helping organizations communicate their story, reach their objectives, and make an impact. Marisela holds a master's in marketing and public relations from the University of Denver.
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